We all know the importance of having web analytics set up and of constantly working with the insight/data as a part of our everyday routine. We spend a significant amount of time on website metrics and analytics reports. We have a great knowledge of how our sites are performing technically, but is web analytics enough for your online marketing agency or any other business? I don’t think so!
There is one more term which is important for compete against digital marketing challenges or to get success for your business which is Marketing Analytics. Marketing analytics is the optimization of your marketing activities. Instead of paying all of your valuable time focusing only on your site’s performance with web analytics, you also focus on how your marketing efforts are performing, and adjust them accordingly. We need to create a balance between web analytics and market analytics so we can maximize our reach, Here is an infographic which shows the significance of both web and market analytics:-