Internet world is changing rapidly, if you are away from web even for a day you can lose a lot. Everyday’s change in internet brings various new tactics and concepts which an online marketer needs to learn to compete with the other marketers, I don’t think it is that easy to learn each and every updated tactic and method. For that reason I researched about some books which can make learning digital marketing easy for us. Here are they:-
- Marketing in the Age of Google – Your Online Strategy is Your Business Strategy – Vanessa Fox
This book was published in May 2012; it contains short, insightful look at the state of search engine growth and business marketing trends. This book is awesome for organizations that haven’t yet jumped into digital marketing.
- The $100 Startup – Chris Guillebeau
How the digital world has changed business strategies over the past years; how the growth of a business has changed, that is the main questions have answered in this book. It is the 2nd book of author/blogger Chris Guillebeau.
- Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation – Damian Ryan and Calvin Jones
Ryan and Calvin presented various concepts of digital marketing in this book. The book shows you, in a comprehensive way, how to use the power of digital media and use it to get the utmost success for business, now and in upcoming years.