Google Alerts is a powerful tool available for free but it is often ignored. This tool monitors the internet for words and phrases and sends you an e-mail or updates an RSS feed every time it finds a new result. Not many people have utilized this tool to maximize the outcome; if you include this tool in your digital marketing campaign it can benefit your business a lot.
How powerful a simple and free tool like Google Alerts can be, you will be astonished when you get to know it. So let’s talk about how we can utilize this tool.
Creating an alert for your brand name will notify you by sending an email which will tell you every time when and where your brand/business has been mentioned or discussed.
If you have written a piece of content and published it on internet then you can use Google Alerts to watch mentions of the article on forums, blogs or anywhere on the internet.
Watch For Guest Post Opportunities
Google alerts can be used to look for guest post opportunities as well; all you need to do is just setup your search query which includes terms to find a guest post opportunity, for example
“write a guest post” Digital Marketing
“write for us” Link Building
Watch Link Building opportunities
By using following terms you can set up alerts to find blog commenting opportunities which can be beneficial for link building:
digital marketing +”CommentLuv enabled”
email marketing +”CommentLuv enabled”
Watch For Your Website’s Security
By using Google alerts you can make your website secure, you need to set up a search query like this
site: ”www.sprinkdigital.com” casino OR dating OR insurance OR mortgage OR poker
you can define any offensive term which you think is not right for your site’s authority.