In previous post I discussed the first installment of SEO Tactics Which You Should Immediately Stop Following. In this post I am going to discuss some more SEO methods, which are either not that much effective or no longer works.
Cloaking:- Cloaking is usually intended to completely fool the search engine’s algorithms and search engines hate that someone is making it fool; they ban sites that use cloaking. You must not do cloaking, a webpage should look same to both human and search engine.
Using a specific “density” of keywords:- This has already been useless for many years like meta description. Plugging keyword into content after every two sentences isn’t going to help you with the rank; SEO Company suggests creating quality content which is informative and user friendly.
Duplicate content on your site:- Low quality content and duplicate content, they are the nightmare of SEO these days, Google and other search engines don’t really give priority to this kind of content.
Excessive internal linking:- I have seen this many times that people are using keywords as the anchor text and creating a lot of internal links. Creating internal links is a good and SEO friendly practice but excess amount of that will rank your website down. Search engines simply mark this down as spam.
Creating a website for search engines, not for humans:- Many people do this to acquire maximum revenue benefits; they create a website with a lot of ads, duplicate content, spam links etc. Google is making its search results more accurate and purposeful in which a human can find useful information. So you must create a website for human not for search engine.